Using your car to drive customers to your website business. Have you seen a car or truck used as a billboard lately? Chances are you probably have. Did you know that in a half hour of city driving over 1,000 people will have seen your car and your website. And if you have a catchy or easily remembered website name this will turn into many visits to your website that will cost you nothing in advertising expenses. Did you hear that – nothing in advertising costs! With website advertising costs shooting through the roof and pay per click fraud eating a good 10 -20% of your advertising budget, this is a no brainer. If you are not using your vehicles to advertise your websites and products you are wasting a ton in free advertising. Just think about it, Who doesn’t want free advertising? At the price of advertising nowadays you would be a fool not to. Why do you think that almost every large business has their name on their trucks, cars and vans? Time Warner Cable and Bell South not only have their name but their current specials or why their service is better than the others. Pizza delivery drivers for Domino’s Pizza, Pizza Hut, Papa John’s and other major pizza delivery chains all are required to put a sign of some sort that carries the company name and number. It may seem dumb, but in reality, just like the internet and all advertising for your website, it all boils down to a numbers game. The more people that see your website the more traffic you will get and the more traffic you get the more sales you will get (or ad click throughs if you are using Google Adwords or Adzoogle ads).
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Its simple math. Why do you think real estate costs more in some areas rather than others? Location, location, location is the answer. The better the location the more floor traffic you can count on. This is the same for your website. If you have a car, put your website on it. But, do it professionally. If it looks bad you won’t gain many visitors. For under $100 most print shops will make you either stickers or a magnetic sign you can affix to the sides and back of your car, truck or van. You want to be sure to cover every side for maximum pickup. You can put your website, phone number, business name, etc… on it. What we have found that works best is a catchy or easily remembered website name with .com. Leave out the http and www in front of it (for instance Snakecharmer.com or MDWholesale.com) If you need a cheaper route, bumper stickers and smaller signs will work. Just remember, as with all forms of out door advertising, bigger is better. Also, try to make it stand out like white on black. And keep it simple. I have seen many advertisements that have so much to say that the contact information or website gets lost or is not even remembered as it is lost in all the info. Cheap personalized bumper stickers can be bought off the internet for around $3 to $5 each. These bumper stickers also work great to mail as free gifts with each order. Yes, some people will actually put these on their cars and it is more free advertising for your website.
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I was at a Home Depot when I saw a nice off shoot of this that worked really well. A truck had a decal, or large sticker with a handyman’s business and info on it. Around the decal was a bunch of magnetic business cards for potential customers to take and that they did. I saw a lady take one, get back in her car and pick up her cell phone – probably to call the handyman. Using your car for advertising really works as we have used it to great success.
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